- Huw Hughes
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Adidas has announced it will close its two state-of-the-art
‘Speedfactories’ and will be transferring the technologies to two of its
suppliers in Asia at the end of this year.
The German sportswear giant said it plans to close the high-tech
factories in Ansbach, Germany, and Atlanta, USA by April 2020, in a move
that it expects will result in “better utilization of existing production
capacity and more flexibility in product design.”
Martin Shankland, member of the executive board of adidas AG,
responsible for global operations, said in a statement: “The Speedfactories
have been instrumental in furthering our manufacturing innovation and
capabilities. Through shortened development and production lead times,
we’ve provided select customers with hyper-relevant product for moments
that matter. This was our goal from the start.
“We are now able to couple these learnings with other advancements made
with our suppliers, leveraging the totality of these technologies to be
more flexible and economic while simultaneously expanding the range of
products available.”
Photo credit: adidas
