- Huw Hughes
-
|
Sportswear giants Adidas and Reebok have teamed up to launch a
collaborative sneaker for the first time: Instapump Fury Boost.
The Instapump Fury was launched by Reebok in 1994 – a modern, minimalist
sandal-like design stretched over a thin GraphLite shard that bridged a
gaping Split Sole unit. The new Instapump Fury Boost combines the Instapump
with the performance power and cushioning of Adidas’ exclusive Boost
technology.
“Instapump Fury Boost is exactly something we would have tried back in
1994 if we had the technology,” Steven Smith, designer of the Instapump
Fury, said in a statement. “We were always experimenting to find the best
cushioning system possible. It is great to build a hybrid of the best of
both brands’ technologies.”
Kelly Hibler, general manager, Reebok Classic, commented: “When the
Instapump Fury was released in 1994, there was no other athletic shoe like
it. Even today, it feels ambitiously experimental. Now 25 years later, the
Instapump Fury is ready for reinvention. Celebrating the legacy of the
Instapump and the cushioning of adidas’s Boost technology, the Instapump
Fury Boost is here for a whole new generation.”
The Instapump Fury Boost will be featured across three packs that
capture the heritage of both the Fury and Boost concepts. The packs will
launch throughout the remainder of Autumn/Winter 2019. The first of the
three packs, the Instapump Fury Boost “Prototype”, will be available
exclusively at atmosCon Japan 10/5 limited to 50 pairs only.
Photo courtesy of Reebok
