Fashion

Adidas and Donald Glover launch partnership with film series


Adidas and Donald Glover launch partnership with film series

Hot off the heels of Adidas’ first weekend party for the Coachella
music festival, the sports brand has announced its latest partnership,
Donald Glover Presents. The brand is working with the actor and musician,
also known by his stage name Childish Gambino, to collaborate on reimagined
versions of three Adidas styles, the Nizza, the Continental 80, and the
Lacombe.

In addition to the sneakers Glover has also created a series of short
films to embody the narrative both he and Adidas set out to tell consumers
together.

“Rich is a concept,” Glover said in a press release. “With this project,
I wanted to encourage people to think about how their stories can be told
on their feet. Value isn’t quantified by what you wear, rather the
experiences for them…The partnership for me is about being able to
exemplify what doing your own thing truly looks and feels like.”

Adidas and Donald Glover launch partnership with film series

With this partnership, both parties chose to premier the film series
with a group of creative and loyalists during an opportunity to experience
the films in an intimate setting with Glover.

Photos: Courtesy of Adidas



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