- Robyn Turk
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Authentic Brands Group has announced a new partnership with AR
Holdings to expand the presence of Forever 21 in the region of Latin
America.
A leading retail operator in the region, AR Holdings will help
drive the brand across ecommerce, wholesale and 26 retail locations in
Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador,
Guatemala, Panama and Peru. A dedicated ecommerce platform will launch
in LATAM in 2021.
ABG acquired Forever 21 earlier this year in partnership with SPARC
Group, and has since been positioning the brand for sustainable
growth.
“Over the last eight years, Forever 21 has established a strong
foothold in Latin America and we are excited to launch the next phase
of its growth in the region,” Jarrod Weber, group president lifestyle
and chief brand officer of ABG, said in a press release. “AR Holdings
is an experienced leader in the Latin American retail market with vast
expertise in the fashion, home, and restaurant industries. We look
forward to kicking off this long-term partnership.”
