A popular video streaming platform is gearing up for what could be the year’s biggest Wall Street debut by a Chinese company.
DouYu, a live-streaming platform for gamers backed by Chinese tech giant Tencent, will go public on the Nasdaq on Wednesday at $11.50 per share. That’s at the bottom of its target range.
But the company said in a statement that it still expected to raise about $775 million through the share sale, making it the largest initial public offering by a Chinese firm in the United States so far this year, according to data from Dealogic and Refinitiv.
That would break the record set in May, when Starbucks rival Luckin Coffee went public, raising about $645 million, according to Refinitiv.
DouYu, which translates to “fighting fish” in Mandarin, is often compared to Amazon’s Twitch service. It hosts interactive live-streams of video games on its desktop and mobile apps while letting users chat in real time and inviting them to watch other content created for its platform.
The company has also gained popularity offline by sponsoring several eSports teams and organizing its own tournaments. A “video-streaming festival” it hosted last year in its home town of Wuhan, a central Chinese city, attracted over 150,000 participants and almost 12 million online viewers on the first day, according to local authorities.
DouYu was founded in 2013 and quickly grew into one of China’s most valuable startups, crossing the billion-dollar mark in 2017, according to CB Insights.
The company boasts more than 153 million monthly active users, largely due to its videos of people playing popular eSports games such as League of Legends, King of Glory and Tencent’s own PlayerUnknown’s Battlegrounds.
That has translated to commercial success. In the 2018 fiscal year, Douyu took in about 3.7 billion Chinese yuan ($532 million) in revenue, which it hopes to grow by expanding overseas and converting more users into paying customers, according to a recent filing. Currently, its revenue primarily comes from ad sales.
The company had previously filed to go public earlier this year, but delayed its IPO in May reportedly because of concerns of a broader market sell-off.
Its Wall Street debut comes a week after Budweiser owner Anheuser-Busch InBev canceled a listing of its Asia unit on the Hong Kong stock exchange, which would have eclipsed Uber as the biggest IPO of this year.
DouYu will start trading Wednesday under ticker symbol “DOYU.”
