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When it comes to bold, brilliant beauty, few brands are as popular as Dubai-based Huda.
Founded by beauty influencer Huda Kattan with a range of false eyelashes in 2013, the brand, which nowdays boasts a full product offering, is worth over 1 billion dollars and is one of the fastest growing beauty brands in the world.
Devoted Huda disciples will be excited to hear that today Kattan announced her brand would open its first ever pop-up in London’s Covent Garden on Friday November 29.
“I have been DYING to do a Pop-Up for ages and I knew the first one had to be in Covent Garden,” said Kattan in a statement.
Inspired by Huda Beauty’s innovative new eyeshadow palette, Mercury Retrograde and its celestial universe, Huda Beauty’s retail debut is set to be an intergalactic experience.
The interactive pop-up will feature a selection of cult favorite Huda Beauty products plus exclusive limited-edition pieces and accessories created especially for the store.
Huda Beauty makeup artists will be on hand to help shoppers find everything from their perfect foundation shade to their signature look.
This Huda Beauty gem will land for one month only, from 29th November until 26th December 2019.
Entry will be free, however space is limited, so shoppers are advised to book online at hudabeauty.com to secure a slot, queue-free.
As spaces will book up quickly, a limited number of appointments will be released each week on a first come, first served basis.
Kattan, who will herself be flying in for the opening, took to her Instagram stories to explain more about why they chose London.
“I was really really particular about where the first one would ever be,” the beauty mogul said to camera.
“I love London so much. It is one of my favourite places to go in the world but also our followers there are so incredible, so amazing, so loving every time we are there and I am really excited to bring you guys something amazing.”
The first 100 people to step foot in the pop-up will also receive a goody bag which Kattan describes as “insane” – honestly, we predict some fairly long queues.
Location: East Piazza, Covent Garden
Dates & Times:
Friday 29th November, 11:00am – 4:00pm
Saturday 30th November to Thursday, 26th December
Monday to Saturday: 10:00am – 8:00pm
Sundays: 12:00pm – 6:00pm
Wednesday 25th December: Closed
Thursday 26th December: 12:00pm – 6:00pm
