A strong identity is built over time; it doesn’t happen overnight. Picking some random colors and mixing them to make a logo isn’t branding. A strategic approach is critical to branding. For this, you need to do a lot of thinking, gain a detailed understanding of your brand, and assemble a team with strong communication and design skills. Although it may seem tough at first, you don’t have to worry. Having the right support and guide can make this process efficient and create a powerful brand identity. You need a reliable brand design agency and for that, we are there to help.
1. Crystal-Clear Brand Positioning
First things first, what is your brand purpose? What about the positioning? You have to first figure this before moving forward. Your brand purpose is tied directly to your existence – the reason why you started your venture. Brand positioning is all about showing who will need your product and how your product can offer more benefits than others. Once you define purpose and positioning, you can then incorporate it into your brand strategy, such as to make a logo or determining the color palette.
Brand positioning makes the purpose actionable. Giving a name to your target customer and standing out in the industry sets the tone to achieve your purpose.
2. Detailed Market Research
Market and customer research can inform brand purpose and positioning to an extent. Research plays a pivotal role in understanding your target audience.
One of the common ways to start research is to reach out to people and discuss. To do this, you can rely on the plain ol’ phone interviews; as it allows you to benefit from longer discussions. Similarly, you can use online survey tools to collect lots of information. Government resources can also serve as a reliable tool.
When done correctly, market research assists with figuring out buyer personas. These personas show useful information, such as the personal and professional traits of your prospective customers. Thus, if you can define these traits, it will help you to decide which your brand’s personality so it can resonate with prospects and leads.
3. Likeable Personality
Think of your brand as a real person. Would you like it? This a common approach that enables marketers to enhance their brand personality.
Your brand’s voice and tone is shaped heavily by its personality. If it is not developed on time, your customers will struggle to connect with your brand and may get mixed messages.
If you are finding it hard to work on this, then you can try thinking about celebrities. Which one represents your brand the best? Is there a musician, actor, actress, or a public figure that embodies’ your brand’s vision? Once you nail down these questions, it can help you work on your brand personality in a better way.
4. Exceptional Logo
Your brand identity design relies on your logo. People are going to be exposed the most to your logo. You have to make sure that it aligns with other components of your brand identity and line ups with your brand’s wider emotional appeal. Contact us, so we can show our logos. Check out some of them. You can observe that many of them are simple. A simple logo evokes positive feelings. Moreover, it is convenient as you can circulate it among both traditional print advertising as well as the digital advertising channels.
Finally, while working on a logo, think about the possible places where it can be shown. From a social media icon to a billboard, a logo is flexible enough to be fitted on a lot of places.
5. Eye-Catching Color Palette
Color palette is relevant to the logo design. Go for a simple one and pick 3 primary colors at most. Here, you should consider looking up the emotions conveyed by different colors. Based on your industry, certain colors can evoke the right emotions and produce better outcomes.
For instance, yellow and red express energy and passion. Meanwhile blue expresses calmness. Modifying the color’s shade or tint can be useful in adjusting these emotions. You will find banks using dark blue because it conveys trust.
6. Professional Typography
The impact of typography is often under-valued. Picking the right font that aligns with your colors and logo is quite effective.
Fonts pack considerable power. Popular fonts attract attention even when seen out of context. Ideally, it would serve you better to utilize a single primary typeface for guiding your branding. Of course, it has to work well with your color palette and logo.
7. Supporting Graphics
We live in a digital age. Therefore, the final key to developing a unique brand identity is to work on visual language, which comprises of photographs, icons, design assets, and supporting graphics.
Read how Google worked on its iconic design. This attention to detail is the reason why Google’s icons are so memorable.
You may have to re-design or reevaluate your identity in the future, but starting with powerful branding can generate lots of value. To make sure that you end up with the right brand identity, you need to contact a reliable digital design agency in London. For that you can send us a message.
Richard Kearsey is a digital designer at Emerald Colour – a graphic design agency in London that offers various services, like website design, animation, virtual events platform, etc. He loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thought on the latest design trends and upcoming marketing ideas.