Introducing a new product to the world is exciting, nerve-wracking, daunting and everything in between. You’ve worked tirelessly for a long time to perfect it and now it’s time for the world to enjoy it. And how can do justice to this presentation? That’s right, with a spectacular product launch event.
Product launch events have emerged as an undeniable element of product marketing. You want your product to be seen in all its glory, and a product launch event allows you to do that. In this post, we’re sharing some sensational ideas that will get your creative juices flowing. Let’s get started.
1. Make it experiential
Organising a conference-style product launch has been done to death and is frankly quite boring. The founder gets up on stage and talks about the product, but where is the fun in that?
If you want your product launch to be the talk of the town, then consider making it experiential.
Recently, pop sensation Billie Eilish threw an album release party ‘The Billie Eilish Experience’. The singer-songwriter who has synesthesia gave attendees a look inside her mind and creative vision. Rooms with unique immersive experiences were assigned to each track on the album. From vibrating floors to playful puppies to a spider’s lair, it was weird, wonderful and definitely unforgettable.
You want an event that complements your product and adds to the anticipation of experiencing it for the first time.
2. Go big or go bigger
Save the subtlety for your next brunch party. When it comes to product launches, being extravagant is encouraged. Your event decor should be worthy enough to be splashed across every attendee’s Instagram feed. In the age of social media, there is no currency like clout. You want the influencers and bloggers attending your event to be amazed.
From humongous balloons to larger-than-life props, make it grand yet tasteful. For all your prop needs, head over to Spur Creative.
Pop and Suki, an accessories brand, threw a launch party filled with all things pink. From a millennial pink balloon wall to pink milkshakes, the launch was completely pinked out. This launch was a great representation of the fun and youthful ethos behind the brand.
3. Fun and play
Music, food, drinks and speeches, sounds like any other party, doesn’t it? Instead of doing the same old, host an event that involves attendees in some sort of activity. For instance, a cooking class for a cookbook launch is an excellent idea.
Zoe Sugg, Youtuber and social media star, launched her book ‘Cordially Invited’ with a wreath-making get together. This is an engaging way to publicise your product.
4. Host a contest
Product launches don’t necessarily have to be held in a physical space. You can create buzz for your product launch in the virtual world with contests and giveaways.
For instance, the video game Need for Speed Heat organised a contest where participants could personalize a sports car. The winning designs would be actually embossed on racing cars and driven around by stars such as David Dobrik and French Montana.
5. Plan a getaway
Product launches aren’t always a one-day affair. Some brands take it to the next level and make it an influencer-centric mini vacation. Yes, you read that right! You can invite a bunch of social media stars for an all-paid-for trip to an exotic location.
Of course, this requires a generous budget, but the returns are worth it. You are essentially providing content to influencers that they can share with their followers. It’s direct. It’s impactful.
Major brands such as Revolve and Tarte Cosmetics constantly take influencers globetrotting whenever a new product launches.
We hope this post inspired you to take your next product launch event up a notch. Good luck!
