In this coming fall of 2020, FashionUnited gives you an overview of the
key trends that will mark the new season. A best for retailers in search of
inspiration, for restocking or to update their windows.
1. Sophisticated loungewear
We cannot ignore the loungewear market on which many retailers have had
to fall back to face the period of containment. Leggings, long fluffy vests
and loose clothing embrace the locker room of individuals under house
arrest without falling into neglect. The market is merging into that of
well-being, banning synthetic textiles to better inspire dreams through
noble materials, preferably from an eco-responsible and easy-care
production, and sophisticated designs, made of sweatshirts in cashmere and
a loose shirt fitting.
Reference: We are thinking in particular of the young brand, Nap
loungewear, and its machine-washable silk sets, the “Made in Ukraine”
brand, The Sleeper (198,000 follower on instagram), the cashmere of the
Italian Falconeri, and the soft vanilla trousers of the brand, The Frankie
Shop (already out of stock on the European eshop).
2. Shiny 80’s
By subtly incorporating the glitz and glamour of imposing jewels, the
designer has carefully mixed 80’s nostalgia with modernity. Golden link
chains, bright pinks, jewellery belts and the comeback of the religious
cross motif serve as tributes to Madonna. So forget about the
broad-shouldered jackets, and look instead at the shiny details.
The fashion search engine, Tag-walk, confirmed this trend by reporting a
63 percent increase in chain necklaces in the FW20 fashion shows compared
to the SS20.
3. Custom tailoring
While Virgil Abloh has gradually abandoned streetwear for tailoring,
fashion items such as pleated trousers, shirts and double-breasted jackets
have conquered the catwalks of autumn-winter 2020. Working from home due to
the global pandemic, however, is leading to some adjustments. Tailoring
pieces must meet a need for comfort and a more casual aesthetic than in the
context of working in the office.
As for winter coats, European fashion platform, Stylight, indicates that
long cuts, with clear lines and neat details including double rows of
buttons, deep lapels and waist belts are in high demand on its website:
showing an increase of 209 percent in clicks compared to 2019. These
outwear trends can be seen at Max Mara but also at Fendi, Dior, Miu Miu,
Prada and Isabel Marant.
4. Check print
Whether it’s the Prince of Wales or the houndstooth print, checks are
almost always present in the autumn-winter seasons. Maria Grazia Chiuri
from Dior, Marine Serre and the rising chinese brand, Icicle, have
incorporated the check print into their FW2020 collection. Stylight has
confirmed this trend by demonstrating tartan’s success: an increase of 451
percent in clicks for tartan jackets and blazers.
5. A touch of fantasy
When asked about new consumer behavior last March, Vincent Grégoire,
director of the inspiration division at the Nelly Rodi agency, told us
about the various consumer groups to come. Among them: those who want to
let everything run its course, those outside the system, those who
advocate, and the celebration of the absurd and nonsense. The fringed
details, glossy leathers and sequins adopted within a routine dressing, are
certainly to fit into this category. Without remorse, this dose of fantasy
affects both homeware and sportswear, knits and tailoring. Shiny or moving,
its role is to extract the consumer from lethargy with glittering threads,
20’s fringes and satin lengths.
It is distinguished by a pink boa and old golden jewels at Marine Serre,
in the line called “The tourist at home” of the rising brand TL-180, in the
“Dancing Kid” collection by Celine, throughout the AH parade 20-21 by Ami
Paris or in the fringed skirts of the FW 20 Prada show.
Photo Credit: Icicle, Dior, Celine, Acne Studio, Prada, e-shop The
Frankie Shop, e-shop Nap Loungewear, Chanel
This article was previously published on FashionUnited.FR. Translation
and editing: Andrea Byrne