Two important festivals black Friday and Cyber Monday are coming. As an eCommerce store owner, you must gear up to make the most of them. Black Friday comes after the American thanksgiving. This festival notably marks for the start of the Christmas holiday season, and hence you can offer different marketing tactics to entice people to buy from your store.
There are many different types of tactics that sellers use. They give combo offers, free deals, flat offers, and whatnot.
In this article, I’ll enumerate how you can be street smart and make more sales during the biggest shopping festival of the year.
1. Send out an email campaign to your subscribers notifying about the deals and discount coupons
You might already have a subscriber list. If you haven’t, you must make one. Make a crisp and original email copy listing out the product categories on which you’ll be giving the deals. Bifurcate your audience based on demographics, preferences, age, and gender. You can also run a survey to help understand your subscribers.
Personalize your email copies. Use their names in the first line or subject line. Offer them discount specific to their place of dwelling. One more tip of boosting sales through email campaigns is to put a call to action button in your emails. This will help your customers to take some action.
2. Deal every hour
Giving some discount every hour will irk shoppers to buy from you. Not just it’ll help you sell enormous goods, it’ll also encourage customers to come back. It’ll help set up black Friday deals on all the products. Create a banner for all your deal of the hour products and embed the product category links in it so that people can directly migrate and shop from there.
Along with that, promote your deal of the hour products on social media platforms like Facebook, Instagram, Twitter, etc and add a product tag to all of them.
Since you’ll be having too much on your plate, I suggest you get your graphics, content, and email copies ready beforehand to avoid any hassles and misfires later.
3. Offer a free gift with every purchase
Offering a free gift will be a lot of fun for shoppers. This will encourage them to shop more from you. You’ll find several products under $2. With every purchase of let’s say $100 or $200, you can ship the free product with a thank you note. Additionally, feature the gift scheme on your website’s home page to gain the required traction. You can also look for free or premium apps that can help automate the process.
4. Create a chatbot
You see, people don’t like to wait for long to get their queries answered. A chatbot or messenger bot will handle primary questions, greet visitors, and boost conversion rates. Incorporating a chatbot in your marketing strategy will alleviate customer’s doubts and persuade them to trust you, eventually portraying you as a trustworthy brand.
Now that you know four quick tips for selling on THE day of black Friday, I hope you’ll make the most of it. Start preparing in full spur and stand out from your competitors. Now, go ahead and plan what your next offer would be.
Author Bio
This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.
