Fashion

15 Sustainability efforts announced in September 2019


Sustainability remains more than just a buzzword with brands, retailers
and innovative companies following through and taking responsibility. In
September, six brands reported being ahead of their sustainability goals
for 2020, 2025 and even 20230 while others announced sustainable
collections and exciting cooperations. FashionUnited has put together 15
such efforts that were announced in the month of September alone.

Cooperations & projects

15 Sustainability efforts announced in September 2019
Photo: BMZ / Agentur Tinkerbelle

“We need a global ethic of responsibility in the supply chain,” said
Gerd Müller (CSU), Germany’s Federal Minister of Economic Cooperation and
Development. In September, he introduced the Green Button, the world’s
first government sustainability label designed to help improve textile
manufacturing. FashionUnited has summed about the most important points.

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Global sustainability initiative Fashion for Good has launched the Good
Fashion Fund, a collaboration between the C&A Foundation, Hong Kong-based
The Mills Fabrica and Dutch impact investment and advisory firm Fount. Its
aim is to spearhead systemic change in the apparel and footwear supply
chain by investing in the implementation of innovative technologies in
India, Bangladesh and Vietnam. The Good Fashion Fund will be officially
announced today at the Hong Kong Fashion Summit by C&A Foundation board
director Albert Brenninkmeijer and Fund director Bob Assenberg.

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15 Sustainability efforts announced in September 2019
Photo: Fashion for Good

Levi’s announced over 380,000 US dollars in grants to the second class
of LS&Co. Collaboratory fellows, with the goal of creating a more
sustainable apparel industry. The brand started its fellowship program,
LS&Co. Collaboratory, to focus on a different sustainability challenge
facing the apparel industry with each class. Its second class of
entrepreneurs is centered on climate change.
The 11 fellows from all over the world are each working on their own
projects that will create a more sustainable future for the industry. The
grants from Levi’s will fund their projects, which include rescuing and
recycling excess fabrics, a data platform that enables end-to-end trading
and tracing and a shipment solution to reinvent the way goods are sent and
received.

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Amazon CEO Jeff Bezos has announced a new set of projects to help the
company tackle climate change. Under a new Climate Pledge announced
Thursday, the US giant aims to become net zero carbon across its businesses
by 2040, ten years ahead of the Paris Accord’s goal of 2050, and is calling
on other companies to do the same.

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Swarovski has partnered up with nonprofit Study Hall, which organizes
the annual summit on sustainable fashion, and the UN Office for
Partnerships (UNOP) to launch One X One, a “part fellowship, part
accelerator” initiative to foster three partnerships between emerging
designers and innovators focusing on sustainable practices in materials,
manufacturing and consumption.

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Brands & retailers

15 Sustainability efforts announced in September 2019
Photo: Veja

American fashion designer Rick Owens and French footwear brand Veja have
joined forces to launch a sustainable-focused running sneaker. Designed by
both studios, the collaboration brings together the innovative technologies
from the Veja Running project and Rick Owens’ trademark attitude, with the
sneakers available in butter-beige, black and exclusive “dust” grey and
retailing for 250 euros.

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15 Sustainability efforts announced in September 2019
Photo: Diesel

Diesel has joined forces with iconic American beverage company Coca-Cola
to create a collaborative clothing line made with recycled materials.
Called (Re)Collection, the Diesel x Coca-Cola capsule incorporates recycled
PET derived from plastic bottles and recycled cotton into beautifully
crafted garments. The collection brings a fresh and modern sensibility to
Diesel’s casualwear aesthetic. Paired with the recognition and popularity
of Coca-Cola, the project aims to raise awareness on the value of
recycling, showing consumers the many uses of discarded plastic.

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Guess’s Guess Eco collection includes clothing for both men and women
and is made up of environmentally conscious manufacturing materials.
According to the brand, the Guess Eco collection is a part of the brand’s
goal to develop 25 percent of its denim and source 20 percent of its
materials according to the Guess Eco by 2021. Though Guess Eco initially
started in 2016 in Europe, the collection is now available globally each
season, beginning with the Fall 2019 collection.

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15 Sustainability efforts announced in September 2019
Photo: Timberland

Timberland has announced a new target to plant 50 million trees around
the world by 2025 as part of a sustainability push. The pledge comes as the
outdoor apparel and lifestyle brand launches its largest global campaign to
date: Nature Needs Heroes. The campaign celebrates 12 ‘eco-heroes’ across
the world who are making lasting, positive change for the environment and
their communities. Each will don new styles from the brand’s autumn 2019
collection, against a backdrop of city greenscapes.

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15 Sustainability efforts announced in September 2019
Photo: Selected

Danish brand Selected has launched its first 100 percent sustainable
collection for both men and women: Selected Lab. Every component of the
collection, including the fabric, lining, cuffs, thread and buttons has
been created using sustainable methods, according to Selected. The
Bestseller-owned brand has been ramping up its eco-efforts for the past two
years and has set itself a goal to make each collection more durable than
the last, working with the mantra ‘ASAP’ – as sustainable as possible, as
quickly as possible.

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American Eagle Outfitters has unveiled new sustainability goals which
include a pledge to achieve carbon neutrality in all of its owned and
operated facilities (offices, stores, distribution centers) and employee
business travel by 2030. The company additionally plans to reduce its
carbon emissions 40 percent by 2030 and 60 percent by 2040 in its
manufacturing from a 2018 base year.

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Companies & education

15 Sustainability efforts announced in September 2019
Photo: Waste2Wear

Waste2Wear, the Dutch company that makes fabrics out of recycled plastic
bottles, has presented the world’s first collection of recycled ocean
plastic fabrics that is fully traceable using blockchain technology at the
international textile fair Première Vision that took place from 17th to
19th September in Paris. By implementing blockchain technology, Waste2Wear
wants to bring more transparency to the supply chain of recycled textiles.

Read more…

15 Sustainability efforts announced in September 2019
Photo: Arch and Hook

Arch and Hook, the world’s leading and only sustainable hanger brand,
launches Blue, the first-ever hanger made entire of marine plastics, as it
looks to continue to offer a 100 percent recycled, fully closed-loop
alternative to source plastic for hangers. The new Blue hanger debuted at
London Fashion Week and has been made from “plastic soup,” a mixture of
plastic and other waste harvested from the four most polluting rivers in
the world that cause 90 percent of ocean plastic pollution, according to
the World Economic Forum.

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Chargeurs PCC Fashion Technologies, the world’s largest manufacturer of
interlinings, has announced a new product line designed to offer brands a
new way to ensure interlinings are eco-conscious. The company’s new line,
Sustainable 50, is its first complete collection of interlinings made with
eco-responsible materials. Its materials include BCI cotton, hemp, recycled
polyester textiles and recycled plastics. There are 50 products included in
the Sustainable 50 collection.

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University of the Arts London (UAL), which includes Central Saint
Martins and London College of Fashion, has issued a response to what it
calls a “climate emergency” by confirming that sustainability will become a
“required part of the student learning experience”. In a statement, UAL
said that all courses, starting this academic year, would include
compulsory modules in sustainable practice, with all students expected to
complete. To facilitate the modules, all academic and training staff will
be required to undertake a carbon literacy training programme.

Read more…

Photo: Timberland



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