Mentioned in this article
- Cash App to sponsor 100 Thieves’ content house in Los Angeles.
- Jack Dunlop joins Matthew Haag and Rachael Hofstetter as content creators.
- 100 Thieves will debut two new shows in June.
100 Thieves 
has announced a new sponsorship with mobile app Cash App to name its content creation house in Los Angeles. Financial terms of the deal were not disclosed.
The deal is the first official partnership between Cash App and 100 Thieves. Founder and CEO Matthew “Nadeshot” Haag handed out thousands of dollars via the app on March 28, and the Cash App logo was seen on team jerseys in early May, but a company spokesperson told The Esports Observer that there was no official deal in place until now.
As part of the announcement, the organization also revealed the addition of Jack “CouRage” Dunlop, a Fortnite streamer and influencer with more than 4M combined followers on Twitter, Twitch, and YouTube. He joins 100 Thieves personalities Rachael “Valkyrae” Hofstetter and Haag in producing content.
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Terms of the deal with Dunlop were not disclosed, but he tweeted that it took two months to complete.
“I couldn’t pass up the opportunity to join the 100 Thieves family and live in the Cash App Content House with Matt and Rae,” Dunlop said in a company press release. “Matt and I have been great friends for years, and it’s such an honor to represent the organization he built and work alongside him on The CouRage & Nadeshot Show.”
Dunlop, who started his esports career on the Halo pro circuit and as a Major League Gaming caster, currently boasts more than 764K followers on Twitter, while also having a following of more than 1.5M subscribers on YouTube, and almost 1.8M on Twitch. He was previously a content creator for OpTic Gaming , a team Haag had competed for in Call of Duty prior to founding 100 Thieves.
The new Cash App Content House will be used as the location for two new shows coming from 100 Thieves. The CouRage & Nadeshot Show will premiere in June, and Self-Made, a video podcast featuring Haag, will launch around the same time.
